"As a Leader you need to be a solid rock of consistency"īrailsford is a great leader. So what lessons can the CxO learn from Sir David Brailsford about Digital Transformation? Not satisfied with this monumental achievement, he then went onto the lucrative world of professional road cycling where he became principal at Team Sky, going onto win the Tour de France yellow jersey a record 4 times in the last 5 years with Sir Bradley Wiggins and Chris Froome. Being an avid fan of both sport and business, his methods have certainly inspired the way that I approach both my personal life and work. He led Britain’s cyclists to 105 World Championship medals, 50 of which were gold, 30 Olympic medals and 49 at the Paralympics. After being appointed as the performance director for British Cycling in 2003, he went on to transform Team GB from very average, under-achieving cyclists into the undisputed best team in the world. His list of achievements in what some regard as the toughest sport in the world, have been nothing short of remarkable. A giant in the world of cycling, he is revered for his coaching methods and man-management skills which combine the best elements of sports science, psychology, technology and business. Sir Dave Brailsford knows a thing or two about transformation.
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